Online shopping and seniors
The share of individuals making purchases on the Internet has continued to grow in France since 2009, and this affects all generations. The health crisis has seriously increased this tendency, and more and more seniors are now shopping online.
However, there are still obstacles to using the Internet. A study showed that seniors aged 60+ are particularly concerned about the protection of their personal data. This goes so far as to push many of them to give up installing certain applications or stop browsing, or even to give up a purchase, due to a lack of confidence.
It is therefore essential to accompany them to reassure them and make them feel secure!
For more information read the full article here: https://observatoire-des-seniors.com/achats-en-ligne-et-seniors/